Thursday, May 14, 2015

The Daily Microaggression


I'm working on it, anyway. At the airport in Louisville headed home after the first filming for AMERICA'S RIFLE, our Internet series on the AR-15 platform. Marshal Halloway's and my basic idea was "demystifying" the AR platform. My thinking is that after the Obama Boom there are a huge number of ARs in circulation in the hands of people who, having bought them, are now figuring out what to do with them.

In the first 6 episodes we'll step you through the AR as a self-defense tool, competition (including 3-Gun), hunting, long-range precision, maintenance and customization. Each episode will feature a technical segment on different aspects of the platform. My friend Nick Collier, who teaches DoubleStar's AR armorer classes and who can probably carve an AR out of a block of soap, will be handling our tech stuff.

Our friends at DoubleStar stepped up to fund the project. I say friends very specifically. My relationship with DoubleStar and their parent company, J&T Distributing, goes all the way back to the first season of SHOOTING GALLERY more than a dozen years ago. In that first season I decided to break a long-time taboo on outdoor television and 1) show AR platform guns in civilian hands in numerous contexts, and 2) with the Clinton Assault Weapons Ban still in place, we'd show people how to build thier own compliant AR.

It's not like it is now, with AR parts companies on every street corner. I made a blind call to J&T and told Teresa Starnes (the "T" in J&T) that I was going to have my own television show and I was going to teach people how to build and use ARs, at that point the most demonized gun ever. There was a long silence on the phone. Finally, Teresa said, "Seriously?"

LOL! But Teresa worked with me through that first build, and J&T remained a staunch supporter through the early years of the series. Not surprisingly, DoubleStar -- the complete gun side of the business -- has been a regular advertiser.

I say all this history because I think there's sometimes a substantial misunderstanding about advertising and relationships in our industry. I have read that advertising is a way of buying good will or subverting "objective" journalism. And yes, it can be both those things. But it doesn't have to be. I believe in relationships, I believe in friendship and I believe in loyalty. It means something to me that J&T was willing to help me out when I'm pretty sure Teresa, whom we lost last year, thought I was crazy as an outhouse rat.


Our host for AMERICA'S RIFLE is 3-Gun master Jeff Cramblit. Jeff shoots for DoubleStar and Hornady, among others. What attracted me to him as a host, however, was his wide-ranging interests in firearms and shooting. As a benefit, he's really great on TV.

Anyhow, Marshal and I are pretty excited. Jake Stocke, DP at AMERICAN RIFLEMAN Television, is handling videography and post, and he's great to work with.

I got home today and pretty much went straight to the range. If the weather holds, we may shoot an Appleseed on Sunday, and i still donut have the free float tube for the FAL. I could just go with either the house AR from Spike's or my 3-Gun rifle from JP, but I'd sorta like to do something a little harder…the Tavor or the little DoubleStar CCC ultra-lightweight carbine, one of my favorite ARs. I put a Burris AR-1X on the CCC go test it out…I'd been on a waiting list since the AR-1X was in such demand.

I did a quickie sight-in on the AR-1X…hopefully I'll put more rounds through it tomorrow and see how I like it before I make any decisions.





8 comments:

  1. Scott in Pa9:11 PM

    So when will America's Rifle be available for viewing?

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  2. Looking forward to America's Rifle!

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  3. Anonymous6:59 AM

    "...., and I still donut have the free float tube for the FAL."

    Is that a Freudian-slip? ; )

    Life Member

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  4. Liked the mention or the .204 Ruger on the Podcast. Complete Colt rifles have been available at attractive prices and I have a Shilen barrel and bolt in .204 to swap in. It's appealing to think I can burn it out - or not - and swap in a new one myself.

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  5. Anonymous9:48 AM

    Well, if you don't run the .204 full auto the barrel will probably last longer than an afternoon! LOL!

    And Anon, I dream of Dunkin' Donuts, yet avoid them like the plague!!!

    mb

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  6. whoops…I ended up Anonymous!

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  7. Pathfinder12:58 PM

    Dude! MB, you were an hour from me and you didn't call? I'm guessing you were also over at Doublestar, less than an hour away. Boy, you never write, you don't call and I gotta twist your arm to visit! Kids today . . . .

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  8. Anonymous11:20 PM

    Michael,

    Just catching up on bit of reading here. Please consider mentioning Pat Rogers and Filthy 14 during the maintenance episode. It will be great to hear the echo of heads exploding all over the country.
    And I expect it is too late, but have Jeff leave off the shades while filming. There is little more aggravating on TV than trying to watch a host and seeing nothing but reflective ovals or black holes on the host's face. Seriously junior-grade.

    Finally, what ever became of your maybe-broken optics?

    Thanks for your work and thoughts.

    Scott

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