I was extremely impressed with the Lucid. It's a simple MOA "measuring tape" with hashmarks 2 MOA apart:
This sort of goes against my urge to change everything to MILS, but darn, it was easy to use!
I opted for the Lucid as the less expensive choice of scopes because I was so pleased with the performance of the HD7 red dot sight I got a couple of years back. I ran into Jason Wilson, the founder of Lucid, at SHOT when I was looking for "mid-range" red dot optics. We'd gotten a lot of requests at DRTV and from SG viewers for some options between the sub-$100 red dots (and I have a number I use very successfully on .22s) and the high-dollar milspec optics like the Trijicon and the Aimpoint, which range from $500 to almost a grand. The M7 fell smack in the middle of that range, at $229 (current Gen III version is $249). I mounted it on my Tavor, zeroed it and found I really liked it. BTW, The Bang Switch blog did a comprehensive test on lower costs red dots here.
Jason came down for the filming, and he brought one of Lucid's new products, their SC9 compact spotting scope:
[Couple of standard caveats here…Ruger is a long-term sponsor, as is Hornady. Lucid is not a sponsor, nor is Leupold, Burris or Nightforce, the 3 other scopes on the line, although at various times both Leupold and Burris have been sponsors]
The big surprise to me was the fierce accuracy of Mark Passamaneck's .243. Of course the huge advantage of the .243 is its availability and inexpensiveness. The .243, essentially a necked-down .308 dating from the mid-1950s, is right on up there with the 30-30 as the scourge of white-tail deer everywhere. It shot right alongside John Carter's 6.5 Creedmoor.
Of course Frank Galli's custom RPR was just extraordinary. Here's the work-up on Sniper's Hide. I think Frank summed up the RPR pretty well — "It's a laser beam, right out of the box."