OLN, the cable channel known until last July as the Outdoor Life Network, will change its name to Versus in September.Well, thanks heavens OLN...whoops, I mean, "Versus"...is getting beyond that pesky "outdoor filter."
OLN president Gavin Harvey said the new name captures the essence of where the Comcast Corp.-owned channel is going now and in the future.
"We're all about outdoor sports, and we're not only building on that but also opening it up to other competitive sports and other activities," Harvey said.
He said OLN's new programming goes beyond the "outdoor filter" that the brand had been about.
Upon reflection, I have an announcement to make...the television network for which I labor, The Outdoor Channel, will NOT be changing its name. That's right, folks! You're not going to wake up tomorrow and discover that we've morphed into BOB, CAROL, TED, ALICE, SNORT, ITCH, SCRATCH or FART. I guess we're having trouble getting beyond that "outdoor filter" thingie.
There was some talk about replacing the official Outdoor Channel logo and mascot, the MOOSE, with something more gentile, say a beaver, or a koala bear — everybody loves koala bears! — except we couldn't figure out what caliber handguns would fit their little paws. I was thinking that a koala with a reversed baseball cap, a Kahr Arms .9mm and one of those Kel-Tec folding .223 carbines slung on her little furry shoulder would send the right message, but that's just me, and I've already got THE WORLD'S MOST DANGEROUS DUCK!
The more I think about it, though, the more I like FART — EVERYTHING FOR EVERYBODY, REALLY! Anybody got $100 million to help me get this baby off the ground?