Shooting is like golf, if you do not play you do not care. The answer is to get more people playing the sport. The "private club" attitude is the real killer for entry level folks. You want to get into it and the current participants turn you off. Nobody wants to teach newcomers, but most are willing to abuse them.
That's a bold statement but one I'm moderately in agreement with. The problem isn't that sport shooters are assholes; rather, the problem is the sports are mostly "mature," that is, the ins and outs of the sport have been settled for some time and it is incumbent on the newcomer to basically adapt.
I can tell you it wasn't that way when we started USPSA, or IDPA...there was a sense of discovery and invention, as if the next New Amazing Thing we did to this gun or that holster would be the magic trick that changed the whole sport...and sometimes ti did. I remember when Bill Rogers showed up at the first club match with proto "plastic" holsters..."What do you guys think," he asked us? I remember the first stage in competition that required us to use a flashlight (a Mini-Maglite, thank you).
I shot the very first big IDPA match, the Columbia Invitational, with a Wayne Novak .40 S&W Browning Hi-Power out of an Ernie Hill concealment holster (I shot in ESP). There was that same sense of excitement with the first Ruger Rimfire matches, and ICORE.
As a sport matures, it changes for the newcomers. Instead of the element of experimentation and discovery, the newcomer is essentially presented with a list of what it takes to do well in the sport/category chosen...just like skiing...buy these skis...buy these boots...wax 'em up and let's go!
That doesn't mean that skiing is bad...au contraire...but it is a different mindset. New shooters come into the sport(s) with an excitement..."Hey, I got this great holster!"...and are met with, yeah yeah, we tried that in 2008 and it didn't work. Here are a list of 3 holsters that will get you to "A" class...same as skiing.
Skiing is a great sport! But it needs to be marketed differently that a new sport (say snowboarding 10 years ago).