Tuesday, January 13, 2009
SHOT NOTES (Remember, POD on THURSDAY this week)
Am traveling today to Mouse World. Hopefully tonight I'll have dinner with Paul Erhardt and Jim Shepherd and get a sense going into SHOT on the temperature of the industry.
Logistically, we're going to cover this SHOT differently than DRTV has done the last couple of years. Marshal and Marshal'ette will be in Orlando handling the video upload chores both for DRTV and for OutdoorChannel.com, both of which will go live tomorrow. We're going to be working with Outdoor Channel film crews starting tomorrow at Media Day at the Range and continuing through the Show, uploading to SHOT SHOW TV and to the Internet.
I'll be trying to pigeonhole industry leaders on their view of our immediate future as well as working the new products' beat.
We're also going to be uploading material to the DRTV SHOT Show blog (live tomorrow), including written reports, photographs, video and audio posts. We've opened the SHOT blog to as many people as we can, and hopefully you'll be seeing many familiar voices.
My plan is to do a lot of photo/comment posting on new products that catch my eye simultaneously to the OC, DRTV and Michael Bane blog from the iPhone on the floor of the Show. In another first, I'm going to try to keep up a running commentary on Twitter, including where I'll be on the Show floor if you'd like to stop me and say, "Hi!" You can go to Twitter and sign up to follow me, or you can read the Twitter updates directly on the OC SHOT page.
This is also the first time DRTV will be working directly with Outdoor Channel resources
I have NO FREAKIN" IDEA how this is going to work...if I think about how much work I've committed to do, I'll throw up (probably hit an AR-15, since I expect them to be ubiquitous t his year).
Our original idea is to give you as much of a Real Time experience on the SHOT floor as we can, which is why we've set up all this running media. It's ambitious as all get-out, but what else would you expect from us?
Tally-ho, so to speak...or, since we're in Orlando, so to squeak!