Quick clarification on the last pst, DRTV and our sponsors — Insight Technologies, Tactical Solutions and Crimson Trace — sponsored the "Happy Hour, " our second annual, that the CS Monitor article referenced. We weren't mentioned because, hey, we are now the Establishmentt— affiliated with a television network, Outdoor Channel; the largest firearms website on the Internet; the best-read firearms blog, the largest firearms podcast, blah blah — good heavens, we are the Mainstream Media! Life is infinitely strange, isn't it?
Seriously, regardless of who backs us, I believe DRTV, my broadcast shows and our various projects will always be in the vanguard of new media because Marshal and I apparently can't resist pushing limits...often to our detriment! LOL!
RE: Ammo companies, I asked the same question you guys did...can you increase capacity? Basically, they looked at me as if I'd beamed in from Uranus. "You know manufacturing, Michael!" one friend said. For those of you who don't, here's the Cliff Notes version — a minimum of five years to get an ammo factory up and running, assuming the permitting issues can be worked out...and that is a hell of an assumption. Ammo factories are right up there with nuclear power plants for NIMBY whining. And who works in the new factory...sure jobless numbers are up, but Americans aren't looking for factory jobs...they want to be rock stars, rich software millionaires and suck the government tit.
Secondly, even if you wanted to build that factory, there's virtually no credit available for such an undertaking. It would also be considered a high-risk venture, subject to a morass of permitting and environmental issues and at the mercy of future political whims. Thirdly, we're all working under the assumption that this is a bubble, and that regardless of the pricing of future ammo, the demand will eventually fall to a level consistent with what we've seen in the past plus the increase due to in new shooters. The wars will end; the bubble will burst and current capacity (with modest increases) will accommodate the demand.
The two wild cards in this equation are the foreign manufacturers and the Washington administration's willingness to tie those manufacturers up in an import tar baby. Wolf, Fiocchi, Aguila, Prvi Partisan, probably even the Chinese factories are no doubt thinking if they can route more of their prodigious product output into the American market would be worth a fortune, if they can get it in past Washington.